Most popular media for mass education of general public is

Mass media are mainly a one-way communication (Didactic Methods): – Television: - Most popular of all media - Creates awareness, influence public opinions and introduce new ways of life - Raise levels of understanding - Has much potential for health communication - Not much opportunity for feedback and discussion – Radio: - Purely didactic medium - Valuable aid in putting across health information – Internet: - Fast growing communication media - Holds very large potential to become a major health education tool – Newspapers: - Most widely disseminated of all forms of literature - Reach only to limited population (literates) – Printed material: - Can convey detailed information - Produced in bulk at low cost, can be shared – Direct mailing: - New innovation in health communication – Posters, billboards, signs: - Can be displayed at public places - Less effective in changing behaviour – Health museums and exhibitions – Folk media