Mother friendly childbirth initiative was launched in

BBFHI: Description: To improve care throughout the childbearing continuum in order to save lives, prevent illness and harm from the overuse of obstetric technologies, and promote health for mothers and babies around the world Launched: 1996, USA 10 Steps of MFCI: Step 1: Treat every woman with respect and dignity, providing her right to informed consent and refusal Step 2: Possess and routinely apply midwifery knowledge and skills related to normal physiology Step 3: Inform the mother of the benefits of continuous support during labour and birth, Step 4: Provide drug-free comfort and pain-relief methods during labour Step 5: Provide specific evidence-based practices proven to be beneficial Step 6: Avoid potentially harmful procedures and practices that have no scientific support Step 7: Implement measures that enhance wellness and prevent emergencies, illness, and death of Mother and Baby Step 8: Provide access to evidence-based skilled emergency treatment for life-threatening complications Step 9: Provide a continuum of collaborative maternal and newborn care with all relevant health care providers, institutions and organizations Step 10: Strive to achieve the 10 Steps to Successful Breastfeeding (WHO/UNICEF Baby-friendly Hospital Initiative BFHI)