In a village, despite of health education for oral cancer, people don't follow instructions even after referral with persuasive reminders, people are still reluctant. It best fits under which model:

Trans-theoretical Model Developed by Prochaska and DiClemente. Based on assumption that behavior change is evolutional in nature and occurs in different stages of change through which individuals can progress. It holds habitual behaviors mainly like smoking, nutritional diet, screening for cancer, alcohol consumption, etc., in a series of steps through a cyclical process.